Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (repost)

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (repost)

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A. Moore
English | ISBN: 0060745819 | 2005 | MOBI | 272 pages | 0,8 MB

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Geoffrey A. Moore "Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets"
ISBN: 0060745819 | 2005 | MOBI | 272 pages | 0,8 MB