Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
“Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"

HarperBusiness | 1999-07 | ISBN: 0066620023 | 256 pages | PDF | 1,4 Mb

Geoffrey A. Moore - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers [Repost]

Geoffrey A. Moore - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers [Repost]

Geoffrey A. Moore - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1999 | ISBN: 0066620023 | English | 256 pages | PDF | 1 MB